PERQ
Inbound leads up 120% in five months, on a marketing budget cut by 34%, and a promotion to VP of Growth Marketing & Enablement along the way.
Read the case studyBuilding the marketing your business actually needs.
I’m a marketing leader, strategist, and builder with more than a decade of experience turning complicated business problems into marketing that works better.
I’ve led growth, rebuilt marketing functions, developed teams, improved the systems behind the work, and stayed close enough to execution to know when a strategy will actually hold up in the real world.
Today, I lead growth marketing in-house while also working with a select number of clients who need senior-level thinking, practical execution, or a better way to work. That can mean fractional leadership, marketing strategy, workflow improvements, AI tools, or team enablement.
The hardest part is not always doing the marketing. It is knowing what to build.
You might be starting with a blank page, trying to improve what already exists, or sorting through too many ideas, tools, and priorities. Most marketing advice was written for a business that isn’t yours. I help figure out what actually needs attention, then turn that into the right strategy, campaign, process, system, or next step.
Good marketing starts with what will have the most impact.
Different businesses. Different needs. Work built around both.
A selection of in-house and consulting work across strategy, growth, websites, campaigns, operations, and marketing leadership.
Scan-Optics
The demand generation rebuild that grew pipeline from $1.3M to $2.8M.
Read the case studyMembersFirst CT FCU
Fractional marketing leadership for a community credit union competing against big-bank budgets.
Read the case studyWhat I bring to the work.
I understand the full marketing function.
More than a decade across strategy, brand, demand generation, content, websites, operations, sales enablement, and team leadership.
I connect the plan to the work.
I can help set the direction and stay close enough to the execution to make sure the strategy becomes something real.
I make complex work easier to use.
Whether I’m building a campaign, process, tool, or new way of working, I focus on making the thinking clear and practical for the people responsible for carrying it forward.
Ways we can work together.
Sometimes you need someone to step in and lead. Sometimes there’s one problem that needs untangling. Sometimes the work itself has gotten harder than it needs to be. And sometimes you just need an experienced person to think it through with.
Those are different kinds of help, so I work a few different ways.
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Fractional leadership
When the business needs senior marketing leadership, but not another full-time hire.
I step into the function, help set direction, work with the team, improve how decisions get made, and stay close enough to the work to know what’s actually happening.
Explore fractional leadership -
Consulting
When there’s a specific marketing problem that needs focused attention.
We work out what’s actually causing it, decide what needs to change, and build the right answer around it.
Explore consulting -
Workflow and AI
When the way the work happens is creating more work.
I help teams simplify the process first, then build practical AI tools or automations where they genuinely help, and teach people how to use them well.
Explore workflow and AI -
Mentorship and advisory
When you don’t need someone to take over. You need another experienced person in the room.
Bring the decision, the work, the leadership challenge, or the thing you keep circling. We’ll pressure-test it together and figure out the next move.
Explore mentorship and advisory
From people who've worked with me.
“I knew I needed to do more with marketing, but I was honestly overwhelmed and didn’t know where to start. Amber helped me make sense of it and gave me a plan that actually felt doable.”
Owner, A2 Exteriors
“Amber is a true asset to the marketing industry. MembersFirst is lucky to have her as part of our Team.”
Executive Vice President, MembersFirst CT FCU
“She has directly impacted the company’s sales and profit margin to help it become a $1 million company.”
Instructional Designer, StormwaterONE
Let's figure out what comes next.
Share what you're trying to accomplish, what feels unclear, or where you need support.
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